AlphaFit is a 100% Australian owned family business. We manufacture gear specifically made for the functional fitness, high performance, and strength and conditioning community. Our products are innovative, high quality, customisable, and almost exclusively made of Australian parts and materials. AlphaFit listens to the fitness community to develop new or improved products that are second to none in quality, design innovation and functionality. We are the biggest and most reputable supplier of Australian made equipment to the Australian functional fitness community.

Frog Grips is the leading provider of gymnastics grips, tape and accessories to the Oceania CrossFit community. We have the stickiest grips and bring the most fun, believing fitness brands don't always have to be so intense. And of course, just like any good Crossfitter we're constantly looking to improve our products with continued refinement to ensure you keep getting #betterwithfrog

A destination to help you discover what you’re capable of. Providing everyone - from the beginner signing up to the gym to the athlete throwing down in their next competition - with high quality products, expert advice and motivation all in one place. As the home of training, The WOD Life is the location you want for everything you need!

CLEAN + DELICIOUS + RESTORE + RECOVERY + VITAMINS + ELECTROLYTES + ENERGIZE

ALL OF THE GOOD STUFF,
NONE OF THE JUNK.

With a mission to inspire through sports, fitness, and adventure, LSKD (Loose Kid) is a global brand that prides itself on creating high-quality functional sportswear with a street aesthetic. Born in Australia in 2007, our journey has always been about pushing boundaries and rejecting complacency; we're constantly evolving and challenging the status quo. Our inspiration comes from our tight-knit community; the dynamic individuals who influence style, shape the future, and strive for that incremental 1% improvement each day. Our values anchor us: Enjoy The Journey, Create A Community, Sweep The Sheds, There’s A Better Way To Do It – Find It, Move Fast Break Shit, 1% Better Every Day.

WHEN IT COMES TO SUPPS 

WE DON'T MISS.

Leading the way in a new industry standard, True is 100% Australian owned and operated. A local supplement brand committed to transparency and community wellbeing, True products have been formulated by nutrition experts and contain nothing artificial.

FITBOX – EMPOWERING GYMS TO THRIVE
fitbox is a marketplace of products and services for fitness businesses. Our Gym Management Software, fitbox, sits at the centre of the fitbox ecosystem and is FREE to use in return for a minimum spend in the fitbox marketplace.

5.11 IS THE PIONEERING, PURPOSE-DRIVEN BRAND MAKING PURPOSE-BUILT GEAR FOR THOSE WHO DEMAND MORE OF THEMSELVES FOR THE GREATER GOOD.

I thought I’d share with you guys a little bit about myself, Kris, the owner and operator of LWLSS.

I’m a primary school teacher living in Geelong who loves doing CrossFit.

I started LWLSS out of frustration - mainly at the lack of high quality fitness gear that was at a reasonable price point but also at the lack of options for customers to choose from - in terms of Australian brands to support.

Every Athlete exists to provide exceptional fitness accessories to the world. We understand how crucial health, fitness and wellness is and we endeavour to keep our customers as active and as healthy as possible by providing great products from dedicated, caring and supportive staff.

OUR STORY Maxlift Australia is a fitness apparel brand established in 2013 by Director Henry Moeatea in Sydney Australia. I started Crossfit with a bunch of friends to lose weight and once I started he was hooked! During 2013 whilst training at the local Crossfit Gym I noticed there weren't many comfortable clothing options for the much larger sized gym members and this is how our custom apparel story began. Since then we have evolved into a small store and online shopping facility in Australia and distribute our products worldwide. OUR VISION Our core values in business are quality of product and customer service these are both paramount we are very passionate about creating vibrant funky coloured clothing with practicality of our apparel at the forefront. We want you to push your creative boundaries like us and be colourful and different with your clothing and fitness equipment designs, whatever your vision is for apparel or equipment we will strive to bring that vision to reality. We have a dedicated team totally driven and passionate about creating specialty and customisable Apparel and Fitness equipment that meet your every need and strive to provide the best quality products to be used on a daily basis at affordable prices.

MK Active is here to support athletes on their journey with functionable comfortable and durable clothing, with affordable prices.

Vu & Andy are just two real dudes trying to impact the game. Our socks are the perfect cut and are the best in the game! Our products are made to be worn inside and outside of the gym with comfort and we are proud that our designs come from being deeply rooted within the culture. It's a mindset, and it's a lifestyle for us.

Purpose-built timers. Engineered for all sports, training, and skill levels.

AMANDALLEN NUTRITION Alkalising, Detoxing, Nourishing and Fasting Products and Protocols formulated by AA, over 20+ years as an athlete on a mission and woman on a gnarly health and healing journey. Proven to reduce inflammation, eliminate cellular toxicity, heal the gut and support optimal physical performance, recovery and wellbeing!

Introducing Loaded Candy: Sydney's FIRST Pre-Workout Gummy! Loaded Candy Pre-Workout Gummies are the NEW delicious and convenient way to supercharge your workouts and work days with natural energy sourced from Guarana Seed Extract! Our Pre-Workout Gummies are your go-to caffeinated companion, here for you during those times when you want an extra coffee, when you hit your 3pm slump, when you're on the night shift or when you're about to crush your workout and hit a PB! These gummies will help you fuel your active lifestyle and power you through both your work day and workouts like never before.